Social Network Spam and Author/Agent Rank
Posted by dohertyjfOn Wednesday I presented at SMX on the panel called "Facebook, Twitter, and SEO". I was excited to speak alongside Horst Joepen (SearchMetrics), Jim Yu (BrightEdge), and Michael Gray (Atlas Web Services). In my talk, I showed some information from patents that talked about how a search engine might detect a person's topical relevance and authority and use a scale on which to pass link juice from their social shares or not. Let's explore some of these a bit more. What Factors Might Search En...

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Recommended Reading

SEO: Search Engine Optimization Bible
Author: Jerri L. Ledford (Author)
Publisher: Wiley (December 17, 2007)
ISBN-10: 0470175001
ISBN-13: 978-0470175002

This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic
One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources

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